Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness Author: Jay Conrad Levinson | Language: English | ISBN:
B003WUYP2Y | Format: EPUB
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness Description
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
- File Size: 1031 KB
- Print Length: 385 pages
- Publisher: Houghton Mifflin Harcourt; 4 Upd Exp edition (May 22, 2007)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B003WUYP2Y
- Text-to-Speech: Enabled
X-Ray:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #56,733 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #6
in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Advertising > Entrepreneurship & Small Business - #14
in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Marketing - #43
in Books > Business & Money > Small Business & Entrepreneurship > Marketing
- #6
in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Advertising > Entrepreneurship & Small Business - #14
in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Marketing - #43
in Books > Business & Money > Small Business & Entrepreneurship > Marketing
On page five, bullet point three: Mr. Levinson states, "Traditional marketing is geared toward big business.... The soul and spirit of guerrilla marketing - is small business: companies with big dreams and tiny budgets." However that was not my experience reading this book. Instead he seemed to promote laborious and expensive marketing tactics. I thought I was going to be reading a book about low / no-cost, surprise attacks, launched in the dead of night with no warning. Instead what I read was kind of stale, old school stuff.
For example; Chapter 3, The Sixteen Monumental Secrets of Guerrilla Marketing, starts with the sentence, "If you're a guerrilla, these sixteen secrets are not secret to you at all." OK, then why am I reading this book? Then the secrets end up being more general philosophy rather than tactics, such as commitment, investment, consistent, confident, patient, assortment, subsequent, etc., etc. In my opinion, he spent too much time making things rhyme and not enough into research into successful low / no-cost product launches or common themes and marketing techniques that sky-rocketed the success of the Zero to Two-Hundred-Mile-an-Hour companies. That's what I call a 600 pound Marketing GUERRILLA.
The chapter on MiniMedia Marketing was mildly interesting but nothing new as of the fall of 2007.
Then you have MaxiMedia and everything here costs some big bucks, sorry Jay I'll pass..
I'm not going to say that this book is without merit; it has good stuff in it if you haven't been in the sales and marketing business very long. It's a book that the novice can learn a good deal from, but more and more the younger aggressive person learns most of these things on the go and has picked up 90% of this stuff in a year or two in the business.
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