Management Information Systems, Global Author: James A. O'Brien | Language: English | ISBN:
0071221093 | Format: PDF
Management Information Systems, Global Description
The benchmark text for the syllabus organised by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O'Brien's "Management Information Systems" defines technology and then explains how companies use the technology to improve performance. Real world cases finalise the explanation.
- Paperback: 704 pages
- Publisher: McGraw-Hill Europe; Global ed 10th revised ed edition (December 1, 2010)
- Language: English
- ISBN-10: 0071221093
- ISBN-13: 978-0071221092
- Product Dimensions: 10.8 x 8.4 x 1 inches
- Shipping Weight: 2.7 pounds
This outstanding 712 page text is the "go to" standard not only for introductory Information Management, but management in general. It is also very well written and completely appropriate for self study-- it also is not so "thick" with technology that you need a prof beside you to profit from studying it and interpret the many quality tables and examples.
All aspects of management today-- from real time transactions to long term project management and research-- are data mining intensive. Look at Amazon. Prime members can now choose the option "get it next day to zip code 12345." This is real time data mining for CRM, order and sales management-- driven by algorithms and adjusting scoring models based on your zip code, integrated with their shipping facility locations! An MBA without a deep BOK on IT is sunk.
I'm the CTO of a data intensive association (IABOK dot org) that organizes bodies of knowledge (BOKs) for IT, Engineering, ISO, IEEE, Math, technology, Data warehouses, libraries, etc. Today's body of knowledge in business management isn't just linear programming with spreadsheets and risk models, it also is knowing how enterprise IT integrates document management, Sarbanes Oxley, data mining, machine learning, networks, data warehousing, decision support, and future systems analysis and design. This is about leveraging IT assets to WIN in quality, service and price. These authors are at the leading edge of these fields, and their websites and personal attention make this text more than up to date on the latest theories AND applications of IT as applied to day to day PRACTICAL management.
Frankly, if you're in or going into management today, you're going into systems, no way of getting around it.
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