Marketing 2014 Author: | Language: English | ISBN:
B00B7M9SD0 | Format: EPUB
Marketing 2014 Description
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2014 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times. Available with InfoTrac® Student Collections http://gocengage.com/infotrac.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. - File Size: 167600 KB
- Print Length: 832 pages
- Publisher: Cengage Learning; 17 edition (September 24, 2013)
- Sold by: Cengage Learning
- Language: English
- ASIN: B00B7M9SD0
- Text-to-Speech: Not enabled
X-Ray:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #99,259 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
This book was exactly what I needed for class and ended up being in perfect condition. It had never been used and I had no issues with it!
By Sarah
Did not have to use it much so unfortunately was not a great purchase even though it was required for my class.
By B. Zavala
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