Marketing 2014 Author: Amazon Prime | Language: English | ISBN:
1133939252 | Format: EPUB
Marketing 2014 Description
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2014 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
- Paperback: 832 pages
- Publisher: Cengage Learning; 17 edition (January 10, 2013)
- Language: English
- ISBN-10: 1133939252
- ISBN-13: 978-1133939252
- Product Dimensions: 10.7 x 8.4 x 1.1 inches
- Shipping Weight: 3.5 pounds (View shipping rates and policies)
This book was exactly what I needed for class and ended up being in perfect condition. It had never been used and I had no issues with it!
By Sarah
Did not have to use it much so unfortunately was not a great purchase even though it was required for my class.
By B. Zavala
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