Tweet Naked: A Bare-All Social Media Strategy for Boosting Your Brand and Your Business Author: Scott Levy | Language: English | ISBN:
B00GR9TBVC | Format: EPUB
Tweet Naked: A Bare-All Social Media Strategy for Boosting Your Brand and Your Business Description
Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner’s social media question — how can I make social media work for me? Levy’s solution takes a cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element. Readers learn how to use social platforms to tactfully share, or bare, their brand, inciting consumer action. Readers also learn how to strip their social media strategy down to what works for their brand, exhibit transparency that engages followers on all popular social channels, and create brand consistency across all social platforms. Other topics cover engineering positive brand impacts and avoid devastating damage, using crowdsourcing and retweets, and lifting a brand from relative obscurity to significant popularity. Real-life examples relate well-known business brands such as Sharpie and Jet Blue, and personal brands such as NFL Runningback DeAngelo Williams. Social media marketers learn exactly what it takes to seduce the masses and turn them from passive followers to brand champions and loyal brand buyers.
- File Size: 1941 KB
- Print Length: 184 pages
- Publisher: Entrepreneur Press (December 16, 2013)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B00GR9TBVC
- Text-to-Speech: Enabled
X-Ray:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #145,836 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #22
in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Public Relations - #50
in Books > Computers & Technology > Business & Management > Social Media for Business - #99
in Books > Business & Money > Marketing & Sales > Public Relations
- #22
in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Public Relations - #50
in Books > Computers & Technology > Business & Management > Social Media for Business - #99
in Books > Business & Money > Marketing & Sales > Public Relations
It starts very slowly, but don’t let that fool you, Tweet Naked picks up the pace and covers absolutely all the ground there is to cover in social media. The first 50 pages can be summed up in two sentences: 1) Don’t say anything you wouldn’t say in front of your mother, and 2) If you’re going to do this, do it thoroughly, professionally, and stay with it. Basically, it’s all just common sense. The same rules apply to your website and how you conduct business and portray yourself professionally. But I keep forgetting that common sense is a very rare commodity and needs to be nurtured continually.
The last hundred pages is by comparison a whirlwind of information, on every major social media service, as well as ancillary services that help you maximize your efforts on those sites. I particularly appreciated the tips on what makes the various sites different from each other, and how you can leverage their different focuses to your advantage.
It’s only about 150 pages, but Tweet Naked sets out the universe so that everyone can understand and see the potential. For those who are lost, it provides a fine overview. For those in the midst of it all, it provides fine tuning. And if you have further questions, Scott Levy invites you to engage him – on Twitter, of course.
David Wineberg
By David Wineberg
TOP 1000 REVIEWER
Social media is BIG business and its not only a platform that you use to communicate with friends and family anymore, its widely and commonly used to communicate with customers or potential customers.
This book guides you through the fundamentals from how to conduct yourself in the correct manner online and interact with others, how to engage with your audience and build your social media presence.
Although the title of the book assumes that this is about tweets and twitter, there is helpful information about the other main social media platforms too, however really, a lot of the points throughout the book can be applied cross platform.
I think anyone, whether a beginner or seasoned professional reading this book will take away a lot of helpful knowledge regarding social media as a whole. I really wish this book was around when I first started!
By Craig Edmonds
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