Confessions of an Advertising Man Author: Visit Amazon's David Ogilvy Page | Language: English | ISBN:
190491537X | Format: PDF
Confessions of an Advertising Man Description
Review
"Ogilvy is the creative force of modern advertising." —New York Times
"Ogilvy's writing is pithy, lively and urbane...[Confessions of an Advertising Man] is full of great stories from the world of 1960s advertising." — IndependentMail.com
"Required reading for anyone in business" —Media Week
"It's a well-written, clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business—and particularly marketing and PR." —Ronn Torossian, CEO, 5WPR, on his 10 Must-Read Public Relations and Marketing Books, on Business Insider
"I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year."—George Parker in Business Insider
"It's a classic...I tell my students if you're going to read a book about advertising, start with that one." — Investor's Business Daily
From the Publisher
David Ogilvy was an advertising genius. At the age of 37, he founded the New York–based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created.
Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best–seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must–read.
--This text refers to an alternate
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- Paperback: 192 pages
- Publisher: Southbank Publishing (January 1, 2012)
- Language: English
- ISBN-10: 190491537X
- ISBN-13: 978-1904915379
- Product Dimensions: 9.1 x 5.9 x 0.7 inches
- Shipping Weight: 11.2 ounces (View shipping rates and policies)
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