Social Media Marketing: A Strategic Approach Author: Donald I. Barker | Language: English | ISBN:
B00B6FBC96 | Format: EPUB
Social Media Marketing: A Strategic Approach Description
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company. Students discover how to put these well-defined personas to work in selecting the optimal social media platforms for reaching an organization's marketing goals. Students are taught rules of engagement and social media ethics for behaving properly as marketers on the social web. With these guidelines in mind, the most productive marketing tactics for each type of major social media platform are examined in depth. These platform-specific tactics, along with all the proceeding material in the book, are brought together in the final chapter to create a comprehensive social media marketing plan, with detailed explanations and illustrations from a real world plan. Extensive consideration is given to monitoring, evaluating, and tuning the implementation of social media marketing initiatives. In addition, students are introduced to the most useful quantitative and qualitative social media measurements, along with various ways to estimate an organization's return on investment in social media marketing activities.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. - File Size: 21875 KB
- Print Length: 400 pages
- Publisher: Cengage Learning; 1 edition (September 24, 2013)
- Sold by: Cengage Learning
- Language: English
- ASIN: B00B6FBC96
- Text-to-Speech: Not enabled
X-Ray:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #104,992 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
This book is a great read about the booming social media world that has invaded our lives for the better.
By JoeMylar
Basic coverage of social media marketing. Pretty useful, but likely to become quickly outdated. LIke most textbooks, this one is expensive. Unless you're required to have it for a class, I recommend simply borrowing it from the library. I also found a site where you can download only the chapters you may need. Go to [...] and search for the book by title.
By D. Slater
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