Social Media Marketing: A Strategic Approach Author: Donald I. Barker | Language: English | ISBN:
0538480874 | Format: PDF
Social Media Marketing: A Strategic Approach Description
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.
- Paperback: 400 pages
- Publisher: Cengage Learning; 1 edition (March 9, 2012)
- Language: English
- ISBN-10: 0538480874
- ISBN-13: 978-0538480871
- Product Dimensions: 10.8 x 8.3 x 0.7 inches
- Shipping Weight: 1.8 pounds (View shipping rates and policies)
This book is a great read about the booming social media world that has invaded our lives for the better.
By JoeMylar
Basic coverage of social media marketing. Pretty useful, but likely to become quickly outdated. LIke most textbooks, this one is expensive. Unless you're required to have it for a class, I recommend simply borrowing it from the library. I also found a site where you can download only the chapters you may need. Go to [...] and search for the book by title.
By D. Slater
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