The New Psycho-Cybernetics: The Original Science of Self-Improvement and Success That Has Changed the Lives of 30 Million People Author: Visit Amazon's Maxwell Maltz Page | Language: English | ISBN:
0735202753 | Format: PDF
The New Psycho-Cybernetics: The Original Science of Self-Improvement and Success That Has Changed the Lives of 30 Million People Description
About the Author
The late Dr. Maxwell Maltz was a prolific author, lecturer, and Professor of Plastic Surgery at Universities in Nicaragua and El Salvador. Dan S. Kennedy is a marketing consultant, popular professional speaker, and author of nine books. He is the CEO of the Psycho-Cybernetics Foundation and author of The New Psycho-Cybernetics audio program.
- Hardcover: 336 pages
- Publisher: Prentice Hall Press (December 1, 2001)
- Language: English
- ISBN-10: 0735202753
- ISBN-13: 978-0735202757
- Product Dimensions: 9.3 x 6.3 x 1.1 inches
- Shipping Weight: 1.6 pounds
Srikumar S. Rao is Louis and Johanna Vorzimer Professor of Marketing at Long Island University.
Some forty years ago I read the original Psycho Cybernetics, by Maxwell Maltz, and instantly recognized its value. It was, by far, the best self improvement book ever written. It is with deep pleasure that I came across this timeless classic spruced up for today with more up to date examples, a breezier style and helpful features like end of chapter exercises.
The premise is simple. The human organism, like a computer, is capable of miraculous feats. You just have to program it correctly. This is done on a mental level by regulating thoughts and the stimuli we expose ourselves to. Couple this with powerful visualization and our mind, like an unstoppable servo-mechanism, propels us to success. Many other persons have also written about this such as James Allen in "As a Man Thinketh".
It is simple, but not easy. Maxwell Maltz, a plastic surgeon, observed how his patients blossomed in many ways when his scalpel removed disfiguring afflictions. Further study convinced him of the effect of self image on happiness and accomplishment. Over the years he came up with a step by step method of working on oneself to eradicate the boll weevils of negative thinking.
Dan Kennedy has retained the flavor and the essence of Maltz, but has introduced a breezy style and more modern examples. Today's world has many more stress inducing factors like PCs, cell phones, email and the Internet. He acknowledges these and shows how they, too, can be tamed using the same principles. He has introduced helpful exercises at the end of each chapter and added useful follow-up resources at the end of the book.
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