Principles of Marketing Author: Philip Kotler | Language: English | ISBN:
0133084043 | Format: EPUB
Principles of Marketing Description
Readers interested in an overview of marketing strategies and techniques.
Learn how to create value and gain loyal customers.
Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.
The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.
- Hardcover: 720 pages
- Publisher: Prentice Hall; 15 edition (January 19, 2013)
- Language: English
- ISBN-10: 0133084043
- ISBN-13: 978-0133084047
- Product Dimensions: 10.9 x 8.6 x 1.1 inches
- Shipping Weight: 3.3 pounds (View shipping rates and policies)
The kindle version of this textbook was great. I had no issues using this textbook with my iPad. It didn't take long to download, and it was easy to use. I procrastinated ordering a paper version of this text, so I had to go with the kindle version. It downloaded fairly quickly. The search function was great. I didn't need to reference the index at all. Search and find whatever you are looking for. It helped tremendously when you are in a time crunch and need to get homework or tests done quickly. There is also a great highlighting option with four different colors to choose from. Also, you are able to bookmark multiple pages and they will be stored in the memory for easy reference. I enjoyed the textbook more than the class. I am not going to be a marketer, however the textbook was easy to use and it looked great. I would recommend this to anyone.
By Andrew Balderas
Way too many typos on this edition. Editor should be contacted because they did a very poor job proof reading this book.
By EDIS
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